Book Review: Crush It!

Gary Vaynerchuk - Crush It! - Book ReviewJust listened to the audio version of Gary Vaynerchuk’s book Crush It! I have to admit, when someone first pointed me to Vaynerchuk’s popular live cold call video, I thought he was a bit rough and thought OK, sure he is a confident, fast talker. So what? But I couldn’t deny his ability to build his brand and business online.

So when his book came out I committed to picking up a copy. By the time I got around to it, the audiobook was out so I grabbed that instead. Good thing too, because hearing Gary tell share his ideas and stories must is a million times better than reading about them. Plus he ads some new dialogue in the audiobook (he calls it riffing off the script).

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Some highlights from the book:

  • the story of how he became an entrepreneur from running lemonade stands as a kid to running his parents liquor store and ultimately, winelibrary.com
  • how he built his business brand using the Internet and social media
  • why caring about your customers is the absolute most important thing you can do to build your business
  • the importance of building personal brand
  • follow your passions and build your community before you worry about monetizing your brand
  • be yourself

None of this is revolutionary, but Gary’s energy and passion makes all of it very inspiring. I have come around full circle.  Highly recommended.

  • http://www.pinkgingershop.com/ Chay

    I agree, listening to this book is tons better than actually reading it. I listen to it whenever I am driving and love it, Gary is a very motivational – get off your butt and do it kinda guy. I like that. Gave me tons of concrete action items versus theory, which is perfect for me.

  • http://www.pinkgingershop.com Chay

    I agree, listening to this book is tons better than actually reading it. I listen to it whenever I am driving and love it, Gary is a very motivational – get off your butt and do it kinda guy. I like that. Gave me tons of concrete action items versus theory, which is perfect for me.

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